SaaSology - Words you want to know

What is MRR (Monthly Recurring Revenue)?

MRR stands for Monthly Recurring Revenue and is a key metric for subscription-based businesses. It measures the steady and consistent income a company gets from its customers each month by multiplying the number of paying customers by the average revenue per customer. This metric helps the business track and predict revenue growth, identify changes in customer behavior, and understand the reliable monthly income stream it can expect.