What is Net MRR Churn?
The Net Monthly Recurring Revenue (MRR) Churn is a metric used to determine the rate at which a business loses revenue from its customer base. It is usually expressed as a percentage obtained by dividing the MRR lost from churned customers in a specific period by the total MRR at the start of that period. A low net MRR churn rate suggests that the company is effectively retaining its customers, and its revenue is growing. In contrast, a high rate indicates that the company may face high customer churn and hinder its revenue growth.