What is TTV (Time To Value)?

Time to Value (TTV) indicates how fast a client may start obtaining value from a purchased product or service. It may also refer to the amount of time required for an investment to yield a profit.

When customers invest in your product/service, they want to start seeing results as soon as possible. That's why measuring the time it takes from purchase until the value is realized (Time to Value) should be an essential part of any successful business strategy!