定价策略

What is Per-User Pricing?

发布时间: 9 月 18, 2024

最后更新: 11月 26, 2024

Learn about per-user pricing in SaaS. Compare it to per-seat pricing, understand their pros and cons, and learn when to adopt each model for your SaaS product's success.

SaaS 中按用户定价是什么?

按用户定价策略对每个需要访问 SaaS 产品的客户收取费用。这是一种透明的方法,通过这种方法,计费价值会随着使用该软件的客户数量而增加。

提示

考虑将按用户定价与您提供的SaaS服务的分层定价相结合。这使您可以满足不同的使用模式和资源需求。 

按席位定价与按用户定价有何不同?

虽然按用户和按席位定价经常被互相替代使用,但两者之间存在一些技术上的区别。 

按用户定价是指与特定登录凭据或指定帐户相关的收费方式。另一方面,按席位定价允许多个用户依次使用同一许可证。 

按用户定价与按席位定价的优缺点是什么?

It’s relevant to mention that the advantages and disadvantages of per-seat and per-user monetization strategies are comparable. 


For one thing, using this 定价策略, both clients and SaaS can determine different costs. Also, by taking into account how many consumers have paid for a product, this pricing strategy helps in calculating future revenue.

Not only that, but this billing mechanism can make businesses push employees to use the product more. 

On the other hand, though, per-user pricing may not be an appropriate option for software developed for enterprises and with regular users. 

使用按用户计费机制的SaaS公司示例: 

  • Asana:这款项目管理和组织工具结合了 免费增值 按用户定价,为客户提供多种付费 等级 供选择。 
  • Slack: 与Asana类似,这款协作工具结合了免费增值、分层定价和按用户计费,为多个用户提供了均衡的盈利方案 customer segments

何时适合对SaaS产品使用按用户定价?

对于为同一公司内的大多数员工提供价值的SaaS服务,按用户计费可能是一个合适的替代方案。您的产品应被视为相关企业的一项必要服务。 

 

此外,中小型组织也适合采用这种盈利模式,因为使用该服务的成本是可控的。 

提示

It’s relevant to constantly evaluate and optimize your pricing strategy. In the per-user method, the metric you can use to test results is ARPU (每用户平均收入

SaaS创始人何时应考虑从按用户定价过渡到按席位定价?

If regular users who are part of larger enterprises are your target market and could drive more license demand, you might want to think about switching your monetization technique to per-user pricing.

Additionally, using the per-seat pricing strategy can be a suitable choice if you wish to offer discounts based on volume.

 The following factors should be taken into account while switching to this model:

  •  您的竞争对手:他们是否按席位收费?
  •  用户意见:您的客户如何理解价值交付?
  • 预期收入:这种定价模式是否为公司规模化留有空间?

结论

产品货币化直接取决于按用户模式。理论上,它有助于收入增长和价值交付,但首先确定它是否适合您的公司至关重要。
您应该权衡竞争、目标市场、收入目标以及 SaaS 产品本身。这些因素将提供必要的信息,帮助您为您的业务选择合适的方案。

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