什么是SaaS投资者报告？

Investors are the major source of finance for developing and selling software-as-a-service (SaaS) products. But how do product developers find and retain funding from investors?

Investor reporting in SaaS refers to collecting, analyzing, and visualizing key operational metrics for potential investors. With this tool, you’re able to understand where your business is most profitable and where it has the potential to grow. 

投资者需要这些数据点，以便评估您的SaaS表现如何、需要多少投资以及预期回报。

SaaS投资者报告中需要说明的关键业务指标：

• 核心财务指标

• • 每月经常性收入 (MRR)
  • 年度经常性收入（ARR）
  • 客户获取成本（CAC）
  • 客户流失率
  • 客户生命周期价值 (CLV)
• 其他重要数据点：
  • 客户增长和留存率 
  • Product usage and engagement metrics
  • Market trends and competitive analysis
  • Future projections and roadmap

All these metrics are important, but some may be more vital for SaaS investors. By design, these include:

• MRR & ARR： 这些指标追踪预期收入（经常性收入），这是每个SaaS业务的核心。
• 客户流失率： 显示 客户留存 率，这直接影响了产生的收入。
• CAC： Measuring product’s ability to 获取新客户 全年无休。
• 客户终身价值与客户获取成本： 衡量客户关系随时间推移的盈利能力的指标。

与其他产品相比，软件即服务之所以成为投资者青睐的热门领域，是因为它具有：

1. Recurring Revenue Model: Predictable income streams that reduce investment risk by enabling returns on investment (ROI).
2. 可扩展性： SaaS businesses can develop in time without requiring additional resources or SaaS基础设施.
3. 利润率： SaaS solutions have lower operating expenses than those in other businesses.

您的SaaS是否盈利可以通过“40法则”来确定。SaaS的良好利润率意味着增长率和利润的总和超过40%。更成熟的SaaS公司会追求更高的利润率。

SaaS and cloud cannot be used interchangeably. While SaaS types are a kind of cloud computing, it is a model where the provider hosts and manages the entire software so users access it via 订阅.

On the other hand, cloud computing serves all kinds of IT services, including servers, storage, and software, over the Internet. Operating a SaaS means you’re offering a cloud service.

Some lucrative companies in the SaaS space include:

• Adobe Creative Cloud： 一套设计和文档创建工具。
• Salesforce： 客户关系管理 (CRM) 软件。
• Shopify： 为各种规模的企业提供托管服务的电子商务网站。
• Slack： 团队协作平台。
• Zoom： 一套视频会议和协作工具。