Cos'è il Commercio Unificato SaaS?

SaaS Unified Commerce is a software delivery model in which a single native cloud platform acts as the only source of information for all backend and frontend operations. Updating physical store inventory after mobile app sales may be relevant for retail brands seeking to address evolving consumer habits.

Transitioning a business’s tech stack to the cloud influences growth and integration rates, with implications for the technical and financial aspects of managing various software tools.

SaaS Unified Commerce includes:

1. ​‍​‌‍​‍‌​‍Interactions: Tracking and analyzing customer contact points such as support chats, email clicks, or loyalty rewards to gather a full 360-degree customer profile.
2. Channels: Connecting multiple sales channels, including mobile apps, web stores, social marketplaces, and physical boutiques, within a unified network.
3. Systems: Merging three business software systems (ERP, CRM, and POS) into a single working framework.
4. Prodotti: Utilizing the central catalog to standardize the prices, descriptions, and availability of products across locations and platforms.

Here is a side-by-side comparison between the two concepts:

Modern unified commerce relies on Commercio Headless architecture. Separating the frontend (user interface) from the backend (commerce engine) with this technology could facilitate the introduction of new mobile applications or web features by brands, while potentially limiting the influence on the stability of core inventory and payment systems.

Implementation is a gradual change over time rather than a sudden, complete change. The following points should be kept in mind:

•   Use an inventory management system to audit and standardize product SKUs and customer lists. Then, migrate your data to a cloud environment where your “source of truth” will be kept.
•   Ensure your backend architecture can handle the high-speed API requests modern mobile-first shopping requires.
•   Make sure in-store associates know how to use the unified dashboard to help customers with “endless aisle” browsing, for example.
•   Think about assessing performance with combined online and in-store sales numbers rather than looking at each channel separately. Measure “Total Company Revenue” as a whole.