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How to Fix Common SaaS Billing Issues in 7 Steps

作者: Maddalena Ferracin

审阅者: Marta Poprotska, 社交媒体社群经理

To address billing aspects in SaaS companies involves segmenting issues such as payment failures and card cancellations, implementing an automated system in place of manual processes, and resolving 税务合规reporting discrepancies that contribute to uncollected revenue.

The trend of developing software as a service has increased over the last few years, and 定期结算 has become the norm for software companies. However, the attributes of the billing system have an impact on the associated subscription revenue. 

 

This article examines 7 common billing challenges for subscription companies, outlining their causes and corresponding resolutions to aid readers in understanding factors impacting profit and informing potential corrective actions.

概念概览

  • 内容快照图标 1

    类别: Subscription Billing, Revenue Operations

  • 内容快照图标2

    适用对象: B2B SaaS, subscription platforms, digital goods vendors

  • 内容快照图标 3

    主要目的: Reduce revenue loss from billing errors

  • 内容快照图标 4
  • 内容快照图标 5

    发展阶段: Scaling, multi-market expansion

步骤 1

Fix Failed Payments and Involuntary Churn

被动流失 happens when a scheduled payment cannot be completed, differing from instances where a customer opts to cancel. This issue is frequently observed and often presents a manageable resolution among the listed concerns; since it is the one with the highest ROI, addressing it can influence financial metrics for subscription-based businesses that may consider a new recovery process for operational adjustments. 

 

Factors such as payment card expiration, limited account funds, fraud protocols, and other unspecified elements can relate to payment transaction outcomes. The absence of modification in this area is likely to correlate with an increase in the failure rate. 

基于 Prospeo’s information, involuntary churn accounts for around 20-40% of subscription changes, while some SaaS founders document that 4-7% of monthly recurring revenue is influenced by declines.

 

Recovery method Recovery rate at 30 days
Email-only dunning ~50-60%
Hybrid dunning (smart retries + email sequence) ~80-90%

 

An approach to address this situation involves assessing the proportion of monthly turnover that is forced compared to voluntary; if forced turnover exceeds 20%, this might be considered a primary focus, as addressing forced departures can require fewer resources and a shorter timeframe compared to influencing voluntary subscriber departures through product or pricing adjustments.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 2

Fix Overcharging and Undercharging Errors

The occurrence of differences in billing amounts can be attributed to manual or legacy systems that may not fully accommodate the monitoring of various transactional events like upgrades, downgrades, coupon codes, proration, or cancellations. A company’s revenue levels may be influenced by undercharging practices; overcharging is associated with customer trust concerns and can prompt situations like refund requests退款.

 

Observed elements for billing issues 包括: 

  • Changes to the plan made during the active period occur without the utilization of the partial credit card subscription method. 
  • The use of a coupon or promo code that has reached its validity endpoint or is limited to a single application. 
  • A user’s subscription cancellation process that concludes after the onset of the subsequent billing cycle. 
  • The selection of the wrong currency for invoices issued to multiple locations or regions.
提示

Prepare a list of accounts for 审查 which should include a representative sample of different types of accounts. Then, the total invoiced amount should be compared with the subscription plan and any add-ons in place. This kind of audit should be performed once a month and be a high-level overview. It can facilitate the early identification of certain issues, potentially influencing the simultaneous occurrence of multiple support tickets or refund requests.

注意

一个...的存在 订阅管理 system that recalculates the amount due in real-time after any subscription change can contribute to a lower incidence of such errors.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 3

Increase Billing Transparency

Discrepancies in billing transparency are generally observed through customer reports rather than through internal audit findings, which can result in later recognition of these situations by the business. When not managed, this represents a frequent contributor to 收入流失, rather than a single identifiable mistake. This often results from an invoicing configuration that is either non-integrated or managed manually, which prevents central monitoring.

 

To address aspects of 透明度, the implementation of certain operational changes may be considered within businesses:

  • A single system in a business that will put all the charges, billing frequencies, and payment methods in place, instead of the fragmented spreadsheets and partial exports that are in use now.  
  • Line items should be presented on invoices such that the customer knows exactly what the charge includes. 
  • A self-service portal where customers can find their billing history without contacting support.
提示

An upward trend in support tickets concerning billing inquiries as “why I was charged that” may suggest an aspect related to transparency, rather than solely indicating the volume of requests.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 4

Replace Rigid or Home-Grown Billing Infrastructure

Many SaaS companies frequently consider developing their own billing system early, perceiving a potential effect on their operational time and financial resources. Integrating new pricing schemes, upgrades, downgrades, coupons, and market entry into several home-grown billing systems can require significant effort. Observations in Steps 2 and 3 indicate that a system lacking designed flexibility tends to correlate with an increase in operational ambiguity. 

 

An observation point where a billing system exceeds its existing infrastructure’s capabilities:

  • The implementation of each new price or promotion involves a developer, rather than solely a configuration adjustment. 
  • There is an observed upward adjustment in the bug count when further markets or currencies are brought into scope. 
  • The time that is used in developing the billing system is taken from the development of the main product.
注意

If addressing a billing concern or introducing a new pricing tier necessitates engineering work spanning weeks rather than hours, and this pattern is observed more than once every three months, the financial outlay for an internally built billing platform might approach or exceed the cost of acquiring a dedicated one.

提示

The process of migrating billing systems should be done in preparation for a major price change or a new 市场扩张, not during one. Making the move in haste only increases the chance of making mistakes this approach is designed to avoid.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 5

Close Global Payments and Tax Compliance Gaps

When you enter new countries with your business, you have to consider tax lawsinclude sales tax or VAT in your prices at the point of sale. The subscription business model has reached a transaction value of around $590 billion, alongside a widening involvement of regions. This development implies that more subscription companies could face cross-border tax complexities earlier in their operational lifespan than anticipated.

 

A compliant billing setup should include: 

  • Multiproduct pricing adapted to the purchasing power of the different markets.  
  • Recognition of the fact that there are different 支付方式 available in each country, and that customers are used to using them.  
  • Calculation, collection and submission of taxes on a local level for every area where there is a sale made.
提示

Evaluate whether there is a need to enter a new market and, if so, to consider the legal issues related to operating there. It is better to prepare for registration and compliance in advance, rather than starting operations and then trying to register retrospectively. Undertaking registration and back-filing often involves a greater allocation of time and financial resources compared to activities preceding market entry.

PayPro Global 如何提供帮助

作为 记账商(MOR), PayPro Global takes care of tax calculation, collection, and delivery in the jurisdictions where the subscriptions are sold and also provides more than 70 payment methods, which eliminates the need to register for tax in every country where the subscription is available.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 6

Billing errors remain a consideration, even for those with established controls and procedures.  Thus, it is important to act quickly and effectively to resolve any issues raised. Billing discrepancies, even minor ones, have the potential to influence 客户留存 if not resolved promptly or if perceptions of credit card data safety are impacted.

 

就...而言 good billing practices are concerned, there should be: 

  • A separate team or channel available to answer billing-related queries, out of the general product support team.  
  • Efficient handling of cases involving charge disputes or refund issuance.
  • Visible security measures (PCI合规性, data handling policy), which relate to customer perceptions regarding the security of their payment information.
提示

Set up a separate time frame to track the resolution time for billing-related tickets from the rest of the tickets. Resolution of customer inquiries related to billing frequently carries a higher perceived urgency when contrasted with requests for new features.

Free SaaS Billing Health Checklist

Diagnose and fix failed payments, billing errors, and tax gaps before they cost revenue.

  • 复选标记

    Dunning and involuntary churn recovery steps

  • 复选标记

    Overcharging and undercharging audit points

  • 复选标记

    Billing infrastructure warning signs

  • 复选标记

    Global tax and VAT compliance checks

  • 复选标记

    Monthly billing health review items

获取您的免费清单
步骤 7

Connect Billing to the Rest of the Tech Stack

A billing process distinct from other organizational departments has implications for the data provided to sales, marketing, reporting, and customer success teams concerning their responsibilities. Instances of user subscription changes, including upgrades, downgrades, payment method modifications, or cancellations, provide information that teams can use to inform product adjustments or marketing strategy refinements, beyond their function in billing processes.

 

Where billing data should flow:

 

功能 What it needs from billing
Reporting and finance Revenue recognition, 每月经常性收入, churn breakdown
Sales and CRM Upgrade and downgrade signals, contract status
客户成功 Payment health, at-risk accounts
市场营销 Win-back and dunning-recovery segments
提示

Take the time to integrate your CRMreporting tools first. These two tools usually contain the billing information that is most relevant to retention and forecasting activities.

故障排除提示
  • If a sequence of unsuccessful payments occurs after a specific date, it is relevant to assess if the issuing bank modified its fraud criteria or if an integration (gateway, card updater) had an altered operational status around that time. 
  • When a plan or region experiences a higher volume of refund requests, comparing the actual charge with the pricing page information can reveal discrepancies that may relate to these requests. 
  • An observed increase in billing discrepancies after a price change may point to the system’s capacity for handling functional modifications (refer to Step 4).
  • The difficulty support personnel encounter in clarifying customer charges frequently stems from insufficient organizational data concerning the charge, rather than an erroneous charge; the transparency improvements outlined in Step 3 provide a potential initial approach. If the customer disputes the charge formally, know 如何赢得拒付争议.

结论

Factors influencing SaaS 计费 often include two primary elements: occurrences where payments are initially successful but later marked as failed and remain unrecovered, and billing system structures that present challenges for broad modifications.

Focusing on 非自愿流失 can relate to revenue recovery without necessarily requiring product modifications.

Replacing an existing rigid or homegrown billing system can help to resolve several other issues at once, since overcharging, undercharging, and lack of transparency are most of the time consequences of the same problem of inadequate billing infrastructure.

解决 tax discrepancies in new markets proactively may influence the financial implications, differing from addressing them after they occur.

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